Privacy Policy for thelazypug.com

1. Commitment to Privacy and Data Protection

At The Lazy Pug (“we,” “us,” or “our”), accessible via thelazypug.com (“the Website”), we are firmly committed to safeguarding the privacy and personal data of our users. We recognize the importance of securing your information and ensuring transparency in how we collect, use, store, and disclose your personal data. Our practices are designed to comply with all applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), emphasizing a privacy-first approach.

2. Scope of Policy and Role of the Data Controller

This Privacy Policy governs the collection and processing of personal data when you access or interact with our Website, products, or services. It applies to all users, regardless of geographic location, insofar as it concerns personal data collected via the Website.

For the purposes of data protection legislation, we act as the “data controller” of your personal data when you use the Website. As a data controller, we determine the means and purposes of processing your personal data.

3. Categories of Personal Data We Process

We may collect and process the following categories of personal data, either directly from you or through automated technologies:

a) Usage Data
Includes information such as your browser type, IP address, time zone setting, browser plug-in types, operating system, page views, clicks, referring URLs, and session durations.

b) Account Data
Information provided voluntarily during account creation or purchase, including your full name, billing address, shipping address, email address, and contact phone number.

c) Profile Data
Data related to your customer preferences, interests, purchase history, browsing behavior, and saved items or favorites on the Website.

d) Communication Data
Records of communications you send us, including email inquiries, support tickets, chat transcripts, and records of customer service interactions.

e) Technical Data
Includes data about the devices used to access the Website, such as device type, unique device identifiers, hardware model, OS version, and browser settings.

f) Transaction Data
Payment-related data including billing details, transaction amounts, shipping preferences, delivery information, order history, and payment method (note: we do not store credit or debit card numbers).

g) Preference Data
Information regarding your consent to receive marketing materials, subscription to newsletters, language and country preferences, and product or content interests.

4. Legal Bases for Processing Personal Data

We rely on the following lawful bases to gather and process your personal data:

– Consent: When you have provided clear permission for us to process your personal data for a specific purpose (e.g., subscribing to a newsletter).
– Performance of Contract: When data processing is necessary for the fulfillment of a contract (e.g., order fulfillment, account registration).
– Legitimate Interests: When processing is necessary for our legitimate business interests (e.g., improving user experience, detecting fraud) and such interests do not override your fundamental rights or freedoms.
– Legal Obligation: When we are required to process data to comply with legal requirements (e.g., tax documentation).

5. Your Data Protection Rights

In accordance with applicable data protection laws, you have the following rights:

– Access: You are entitled to request details or copies of the personal data we hold about you.
– Rectification: You have the right to request that we correct or complete any inaccurate or incomplete data.
– Erasure: You may request erasure of your personal data under certain conditions (“right to be forgotten”).
– Restriction: You may request restrictions on processing of your data where lawful grounds apply.
– Portability: You are entitled to request transfer of your data to you or another organization under certain conditions.

To exercise these rights, please contact us at [email protected]. We may need to verify your identity before fulfilling your request.

6. Security Measures

We implement a range of technical and organizational measures to protect your data, including but not limited to:

– Data encryption in transit and at rest.
– Secure sockets layer (SSL) for data transmission over the internet.
– Role-based and access-restricted administrative controls.
– Regular data backups and secure storage solutions.
– Internal staff training on privacy and security best practices.

While we take all reasonable precautions, no method of transmission over the internet is ever completely secure. Therefore, we cannot guarantee absolute data security.

7. International Data Transfers

In certain instances, your personal data may be transferred to and stored in countries outside your jurisdiction, including locations where laws may not offer the same level of data protection. Whenever these transfers occur:

– We use standard contractual clauses approved by the European Commission for international transfers of personal data.
– We ensure that similar protections are afforded to your personal data as required under relevant privacy laws.

8. Data Retention

We retain your personal data only for as long as reasonably necessary to fulfill the purposes we collected it for, including satisfying legal, regulatory, tax, accounting, or reporting obligations. Specifically:

– Account Data: Retained for as long as your account is active.
– Transaction Data: Retained for a minimum of seven (7) years to comply with legal obligations.
– Communication Data: Retained for a maximum of two (2) years.
– Usage & Technical Data: Retained for analytics purposes for up to twelve (12) months.
– Preference Data: Retained until you withdraw your consent or otherwise object.

Upon expiry of these periods, data is anonymized or securely deleted.

9. Cookie Policy

Our Website uses cookies and similar technologies to enhance your experience. Cookies are small text files placed on your device to help tailor the content and improve usability. We use the following types of cookies:

– Essential Cookies: Necessary for the operation of our Website. They enable features such as logging into secure areas or using shopping carts.
– Functional Cookies: Enable enhanced functionality and site customization based on user preferences.
– Analytics Cookies: Collect aggregated data to understand user interaction, site traffic, and performance. These include third-party solutions such as Google Analytics.
– Performance Cookies: Help us optimize webpage load times, functionality across devices, and system troubleshooting.

10. Cookie Management & Compliance with GDPR and CCPA

We request your explicit consent before placing any non-essential cookies on your device, in compliance with GDPR standards. On your first visit, a cookie banner allows you to accept or manage cookie settings.

Under CCPA, residents of California may opt out of the “sale” of their personal data as defined by California law. We do not sell your personal information to third parties. Where applicable, you may exercise your cookie preferences or withdraw consent at any time using the cookie settings feature on our Website.

For detailed instructions on managing cookies through your browser settings, please consult your browser’s help feature.

11. Children’s Data

Our Website and services are not intended for individuals under the age of 13. We do not knowingly collect personal data from children under 13. If you are a parent or legal guardian and believe your child may have provided us with personal data, please contact us at [email protected], and we will take immediate steps to delete the information.

12. Policy Updates and Notification to Users

We reserve the right to update or modify this Privacy Policy at any time. Material changes will be clearly communicated via a prominent notice on the Website or through direct communication channels such as email (if applicable). Your continued use of the Website following such modifications constitutes your acknowledgment and acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or wish to exercise your data protection rights, you may reach our Privacy Team at:

Email: [email protected]

We are fully committed to ensuring compliance with all applicable data protection laws and are available to assist you with any privacy-related inquiries.


This Privacy Policy has been prepared in accordance with the GDPR, CCPA, and other applicable privacy frameworks. If you have further questions or concerns regarding your privacy rights, we encourage you to contact us at [email protected].